Polaroid Picture.

This is the back page of my magazine. I wanted it to be more factual with information, statistics and help lines but I didn’t want it to be boring and stand out to much from the rest of the magazine. I therefore put my poster imagery into Polaroid frame to make it more interesting and stylish. I wanted it to look quirky and it also helps the brand identity of my campaign as the more my primary imagery (pictures of Ayse in my posters) gets around the college the better. I have also mentioned the college nurse on this page, the room number and logo. I think small mentions like this will slowly start to increase awareness of the college nurse and the facility they offer.

Modified Posters

After I created a first finished version of my campaign I wanted to adjust small elements within the posters, leaflet and magazine that I had perhaps missed within production. The posters were the main area I wanted to change, I felt altering the text would make them stronger as the previous text I had used was in a font called 'Bebas' which wasn't bold or eye catching enough. I changed the font to 'Impact' which worked much better with my magazine and leaflet as 'Impact' is used within these.

FACEBOOK GROUP

This is a screen shot of my Facebook Group i have created for the 'You Can't Wash Yourself Clean' campaign. I have created a Facebook group because it is the ideal way to pass the message of my campaign - my target audience of 16 - 19 year olds is almost all Facebook users. Like viral adverts, the social networking site, Facebook will generate campaign interest. The group includes information about my campaign and information on where the college nurse is. Being on the internet means it is a more confidential way of finding out information as oppose to collecting a leaflet or finding posters. This just means that I have covered all areas, and appeal to all kinds of people.

Where i am at now...

This week, last week and next week I am currently working on evaluating my products. There are five separate evaluations which all look at my products and assess them according to different criteria. I have completed all my products. My magazine, leaflet, three posters, stickers and Facebook group are all completed and i am very pleased with the overall campaign. A week today, is the final hand in for my campaign; alongside doing evaluations i am going to amend my posters. I am really pleased with my magazine; it is stylish and suitable for the target audience. I think my leaflet tackles the conventional boring health leaflets, they style matches my magazine and they both work well alongside one another. Whilst the imagery, I feel is my strongest element of the campaign; I think the text and statistics on my posters let them down. They don’t match the fonts within my leaflet and I am therefore going to alter them slightly before the final hand in.