Polaroid Picture.

This is the back page of my magazine. I wanted it to be more factual with information, statistics and help lines but I didn’t want it to be boring and stand out to much from the rest of the magazine. I therefore put my poster imagery into Polaroid frame to make it more interesting and stylish. I wanted it to look quirky and it also helps the brand identity of my campaign as the more my primary imagery (pictures of Ayse in my posters) gets around the college the better. I have also mentioned the college nurse on this page, the room number and logo. I think small mentions like this will slowly start to increase awareness of the college nurse and the facility they offer.

Modified Posters

After I created a first finished version of my campaign I wanted to adjust small elements within the posters, leaflet and magazine that I had perhaps missed within production. The posters were the main area I wanted to change, I felt altering the text would make them stronger as the previous text I had used was in a font called 'Bebas' which wasn't bold or eye catching enough. I changed the font to 'Impact' which worked much better with my magazine and leaflet as 'Impact' is used within these.

FACEBOOK GROUP

This is a screen shot of my Facebook Group i have created for the 'You Can't Wash Yourself Clean' campaign. I have created a Facebook group because it is the ideal way to pass the message of my campaign - my target audience of 16 - 19 year olds is almost all Facebook users. Like viral adverts, the social networking site, Facebook will generate campaign interest. The group includes information about my campaign and information on where the college nurse is. Being on the internet means it is a more confidential way of finding out information as oppose to collecting a leaflet or finding posters. This just means that I have covered all areas, and appeal to all kinds of people.

Where i am at now...

This week, last week and next week I am currently working on evaluating my products. There are five separate evaluations which all look at my products and assess them according to different criteria. I have completed all my products. My magazine, leaflet, three posters, stickers and Facebook group are all completed and i am very pleased with the overall campaign. A week today, is the final hand in for my campaign; alongside doing evaluations i am going to amend my posters. I am really pleased with my magazine; it is stylish and suitable for the target audience. I think my leaflet tackles the conventional boring health leaflets, they style matches my magazine and they both work well alongside one another. Whilst the imagery, I feel is my strongest element of the campaign; I think the text and statistics on my posters let them down. They don’t match the fonts within my leaflet and I am therefore going to alter them slightly before the final hand in.

STICKER

The Polaroid frame was a way of linking the sticker and the magazine together as I put them on the back page. I like the sepia effect I have used on the photograph of the model; it keeps in with the old vintage theme. Interestingly I used this Polaroid effect in my products then a week later bought the latest issue of NME and it has been used several times in there to. This shows it is obviously fashionable at the moment which will hopefully make my campaign attractive to the target audience!

REAL LIFE STORY IMAGERY

These are just two of the several pictures I took of my model Jackson, for my second real life story. I wanted a boy because I thought it was important to look at STIs from a boy’s point of view, I wanted my magazine appeal to both males and females and I thought if all the imagery was off girls boys would feel like it wasn’t a campaign for them. I wanted the picture to be portrait and to fit his whole boy in. I had previously planned the layout of my magazine and I knew I was going to cut him away from the background and put the picture down the entire right hand page.

The pictures were very simple to take. The aperture was set to 4.5 and I turned the camera to 1/60 for a very quick capture. I wanted to avoid motion blur, with a crisp picture that would be easier to cut out from the white backdrop. I wanted the model to wear Chinos as they are fashionable but i also wanted his clothing to tone in with my layout – a bright purple jumper would have stood out to much from the rest of the colour scheme.

CARTOON CONDOM

I drew this cartoon condom character to add into my leaflet because I thought the large amount of text looked very serious and heavy. I wanted something fun and youthful to counter balance the text and give the leaflet a further element. The text ‘Use me...Not her’ is catchy and will be something that is easily remembered by my target audience. It gets the message across in a humorous way which is often a way that gets things passed around and into people’s heads. The colloquial language seemed appropriate for my audience.