Polaroid Picture.

This is the back page of my magazine. I wanted it to be more factual with information, statistics and help lines but I didn’t want it to be boring and stand out to much from the rest of the magazine. I therefore put my poster imagery into Polaroid frame to make it more interesting and stylish. I wanted it to look quirky and it also helps the brand identity of my campaign as the more my primary imagery (pictures of Ayse in my posters) gets around the college the better. I have also mentioned the college nurse on this page, the room number and logo. I think small mentions like this will slowly start to increase awareness of the college nurse and the facility they offer.

Modified Posters

After I created a first finished version of my campaign I wanted to adjust small elements within the posters, leaflet and magazine that I had perhaps missed within production. The posters were the main area I wanted to change, I felt altering the text would make them stronger as the previous text I had used was in a font called 'Bebas' which wasn't bold or eye catching enough. I changed the font to 'Impact' which worked much better with my magazine and leaflet as 'Impact' is used within these.

FACEBOOK GROUP

This is a screen shot of my Facebook Group i have created for the 'You Can't Wash Yourself Clean' campaign. I have created a Facebook group because it is the ideal way to pass the message of my campaign - my target audience of 16 - 19 year olds is almost all Facebook users. Like viral adverts, the social networking site, Facebook will generate campaign interest. The group includes information about my campaign and information on where the college nurse is. Being on the internet means it is a more confidential way of finding out information as oppose to collecting a leaflet or finding posters. This just means that I have covered all areas, and appeal to all kinds of people.

Where i am at now...

This week, last week and next week I am currently working on evaluating my products. There are five separate evaluations which all look at my products and assess them according to different criteria. I have completed all my products. My magazine, leaflet, three posters, stickers and Facebook group are all completed and i am very pleased with the overall campaign. A week today, is the final hand in for my campaign; alongside doing evaluations i am going to amend my posters. I am really pleased with my magazine; it is stylish and suitable for the target audience. I think my leaflet tackles the conventional boring health leaflets, they style matches my magazine and they both work well alongside one another. Whilst the imagery, I feel is my strongest element of the campaign; I think the text and statistics on my posters let them down. They don’t match the fonts within my leaflet and I am therefore going to alter them slightly before the final hand in.

STICKER

The Polaroid frame was a way of linking the sticker and the magazine together as I put them on the back page. I like the sepia effect I have used on the photograph of the model; it keeps in with the old vintage theme. Interestingly I used this Polaroid effect in my products then a week later bought the latest issue of NME and it has been used several times in there to. This shows it is obviously fashionable at the moment which will hopefully make my campaign attractive to the target audience!

REAL LIFE STORY IMAGERY

These are just two of the several pictures I took of my model Jackson, for my second real life story. I wanted a boy because I thought it was important to look at STIs from a boy’s point of view, I wanted my magazine appeal to both males and females and I thought if all the imagery was off girls boys would feel like it wasn’t a campaign for them. I wanted the picture to be portrait and to fit his whole boy in. I had previously planned the layout of my magazine and I knew I was going to cut him away from the background and put the picture down the entire right hand page.

The pictures were very simple to take. The aperture was set to 4.5 and I turned the camera to 1/60 for a very quick capture. I wanted to avoid motion blur, with a crisp picture that would be easier to cut out from the white backdrop. I wanted the model to wear Chinos as they are fashionable but i also wanted his clothing to tone in with my layout – a bright purple jumper would have stood out to much from the rest of the colour scheme.

CARTOON CONDOM

I drew this cartoon condom character to add into my leaflet because I thought the large amount of text looked very serious and heavy. I wanted something fun and youthful to counter balance the text and give the leaflet a further element. The text ‘Use me...Not her’ is catchy and will be something that is easily remembered by my target audience. It gets the message across in a humorous way which is often a way that gets things passed around and into people’s heads. The colloquial language seemed appropriate for my audience.

These pictures are taken from my sketchbook of research prior to the production of my final campaign. I have uploaded them to my blog to show the link between thyeresearch on NME that i did and my final piece's style. This is particularly evident in my magazine style leaflet which mirrors NME  layout. NME is a magazine which is popular with both men and women and i think that is ideal for a gender neautral target audience.

TEA STAINS.

For my leaflets I want the background to be distressed. To create this I have tea stained some paper. I think this match with the rest of my products but also make it look different and stand out from current STI leaflets. The tea stained finish is youthful as the vintage, old, style is very fashionable at the moment. For my product to be read it is important that they are in keeping with the lifestyle of my target audience.

REAL LIFE STORY IMAGERY

These are a selection of the photograph's I took for my real life story imagery. The main story is about a young girl who has caught Chlamydia. I have chosen a model that is a typical 17 - 18 year old therefore making the story relatable to the reader. The story is written in first person and it’s a very personal account of her story and what’s happened.

In all the pictures the model is positioned to the left of the shot. I think it is more effective to have the model away from the centre. It makes the photograph have more depth and look less flat. I wanted to do a variety of shots – while they are all simple and ordinary to match the real life theme, I have experimented with the model looking into and away from the camera. Looking away makes the model look ashamed however I think for a young target audience, it is more important to look directly at the reader and make it feel hard hitting.

I only need on picture of the model to fit into the layout I have planned. I am therefore going to use the second image. She is sat on the floor and the camera is looking down on her, which makes her look belittled and embarrassed. Stylistics are in keeping with the rest of the magazine I am planning – dark colours to fit into the NME vibe. I have altered the photograph by de-saturating and adding to the contrast. To stop her looking to pale and ghost like i have used the burn tool to highlight her facial features and neck.

Work in Progress

This print screen shows the progress I am making with my double page spread. It will consist of two real life stories. One a girls experience with Chlamydia and one boy's experience of catching Genital warts after a drunken night out. Both the stories are told in first person which creates a personal direct account of the experience meaning the reader starts to get a sense of empathy. I am writing the stories and laying the pages out on In-Design as it is the most effective way of creating a professional final magazine style leaflet. I will also be keeping true my original plan of using the style of NME.

The colour scheme is black, white and red: simple, striking and gender neutral.

I am very happy with the progress I have made with the double page spread. I simply need to upload a final picture down the right hand side of the boy in the real life story.

CONTACT SHEET

These are my favourite 20 photographs out of the 70+ I took during my Photoshoot. Putting them onto a contact sheet is helpful as having them alongside each other makes the strongest ones stand out. I think the contact sheet shows how strong the photographs are as I have been finding it difficult to pick my top three pictures to use for the posters. I think the lighting is perfect. The subject is well light but this contrasts well with the black drop which has created a strong dull effect. I am very happy with the range of pose’s meaning that all the posters will link but look different. The model was a perfect choice she resembles the typical 17 – 19 year old girl and i am really pleased with the results overall. The only difficulty I found was making her look naked as if she is in the shower without being to vulgar or revealing.

One of the main things that changed through the Photoshoot was the lighting layout. I planned on using reflectors however i decided they made the subject look shinny and bright which didn’t match the message and feel of the campaign. The lighting equipment was set up like the standard butterfly lighting would be set up. I originally planned to move the lights around however by moving my model into different stances I avoid needing to move the lights. The aperture was set to F22 which meant it was the maximium depth. I wanted everything to be in focus to look crisp and then if wanted any blurred effects i would be able to alter that in Photoshop.

Call Sheets

Week 6 - Schedule Monitoring.

24th Jan

Photo shoot Plan Book in all equipment and models Models meetings Plan Photoshoot – poses, costumes, materials and props.

This is the list of jobs I hoped to complete by the end of the week beginning the 24th of January. The schedule I made was there to help me organise my time and going into this week and was on course to finish all proposed jobs.

I have successfully completed all these jobs. Firstly, I organised who I was going to ask to be my model. Then on Monday lunch them we meet and discussed the Photoshoot. I showed her (Ayse Fuat) my flat plans and I made a list of suggested poses, what clothing she would need and make up as these were all important in creating the correct mood.

The next thing I did was make my Photoshoot plan. Not only did meeting the model help me explain to her what I wanted to achieve in the Photoshoot but it helped me clarify what lighting I would need to suit the poses. I decided to try all three lighting techniques to show a variety of skills. The Photoshoot panning document is in a blog below.

The final job I did this week was meet Chris, the lighting assistant to go over my plans. We decided upon a black backdrop to create a moody, negative feel. I also booked my Photoshoot for Monday the 31^st lunch time. This Photoshoot will be vital and form the basis of my campaign.

Everything has run smoothly this week and I haven’t had to go into any contingency time. I am not worried about the progress of my work and I think my client would be pleased with the direction of the project as how it is so far, meeting the original schedule and treatment plan.

Article Planning

Article Planning

Photoshoot Plan 1

Contingency Plan

Schedule